Our Mission

At Chi Wah Organica we want to build a culture that promotes wellness, that strives for the highest form of team service, and nurtures creativity. 

Meeting your needs and busy schedule is our top priority. To ensure consistent service quality and technical skill, each staff member completes our in-salon skill certification program. This means you can always have confidence and peace of mind, knowing that you are in the talented hands of a skill-certified team member. You'll always have a fresh perspective…and you'll always receive the utmost in true quality service and attention, unconditionally guaranteed.

Since 1985, Chi Wah Soo has been on a mission to change the beauty industry in Rochester, NY. Joining the Aveda network in 1988, Chi Wah found that her passion for hair and beauty was supported by a company that understood the importance of using natural ingredients and giving back to the Earth. 

In 1989, Chi Wah met her then-husband, Paul, a musician from England who shared her zeal for transformation and understood the significance of giving back to society. Together, they opened their own Aveda concept salon in 1993, making it their goal to change the Rochester industry, one stylist at a time.
Chi Wah began an apprenticeship program that has blossomed into one of her greatest accomplishments. All of Chi Wah's employees are skill-certified by Chi Wah and trained with the latest and best education available.
In 2001, the salon was co-branded with the Aveda name, becoming Chi Wah Aveda. The salon was twice awarded “Top 200 Fastest-Growing Salons" by Salon Today magazine, and in 2009 moved to Clover Commons plaza, changing its name to Chi Wah Organica.